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Job Title:  Digital Marketing Specialist 

About This Role: 

As part of TransAccelors' AI Immersion Labs, you will own the brand's digital presence, creating & running campaigns across social media platforms, building content, & keeping the marketing pages of the website sharp and compelling. You translate the founder's vision & course offerings into stories that attract, convert, and retain.  

Job Location: Bangalore and Fully Remote.

SUCCESS LOOKS LIKE 

Consistent content calendar executed across Instagram, LinkedIn, YouTube, and other relevant platforms  

Measurable growth in followers, reach, & inbound leads month over month. 

Campaign performance tracked & reported with clear learnings. 

Website marketing pages are always fresh, on-brand, & conversion-optimised 

DESIRED QUALIFICATIONS 

•     Bachelor's in Marketing, Communications, Design, or any field with strong portfolio evidence •     Demonstrated track record of growing an audience or running successful digital campaigns 

DESIRED PRIOR EXPERIENCE 

•     2+ years in digital marketing, social media management, or brand content creation 

•     Experience in EdTech/education, or B2C consumer brands is a strong plus 

•     Worked in a startup or small team with high ownership & low supervision 

•     Basic website content management  MUST-HAVE SKILLS 

•     Social media campaign creation & management  

•     Short-form Reels, Shorts, Stories creation. 

•     Canva or equivalent design tools for marketing visuals 

•     Copywriting - hooks, captions etc., 

•     Basic analytics - reading platform insights & optimising based on data 

•     Website content updates for marketing GOOD-TO-HAVE SKILLS Additional skills are a plus, not mandatory. 

•     Working knowledge of AI, ML, GenAI, enough to speak credibly about course content 

•     Experience tutoring, or communicating with young learners 

•     Ability to simplify & explain technical concepts in writing or on camera 

•     Prior curriculum contribution or educational content creation 

•     Comfort appearing on camera to deliver or co-host educational content 

IDEAL CANDIDATE PROFILE 

•     A digital marketer who grew up curious about tech and can speak the AI language 

•     A content creator with a background in education  

•     A growth-focused marketer from an EdTech or learning brand 

•     A solo creator who has built & managed their own educational social channel 

Submit your application and  a short note on why you're the right fit  we shall discuss further!